One of the biggest attacks you can face on your online reputation is the posting of negative webpages. Thankfully, repairing your reputation online is possible, particularly if you ask professionals for help. Let’s take a look at some of the techniques and strategies that they often employ in order to mitigate the damage that has been done to you.
How Repairing Your Reputation Online Works
Online reputation management companies have been developing strategies for over a decade. They come from the SEO, search engine optimization, world, having effectively turned SEO around. Specifically, SEO is about getting a page to the top of the search results, whereas reputation repair services are about getting a page to the bottom of the search results. Naturally, a good company will do both. They will get your pages back on the top and negative pages all the way down to the bottom.
One way in which they do this is by registering numerous new domain names on which positive information about your business is listed. These pages will then be spidered by the search engine bots and will therefore displace any negative information down in the results pages. When properly done, these strategies allow you to effectively have an influence on the conversation by removing or hiding anything negative found on forums, competitor websites, social networking sites, and consumer complaint websites. Basically, it places you back in control of the conversation about yourself.
Additionally, reputation management companies will increase your engagement in social networking websites and particularly the professional ones like LinkedIn. They will share your information and common interests with others, trying to find endorsements that are incredibly visible in the search results. Well this is a very simple technique, it has a significant impact on your page rankings. Again, the focus is not on removing anything negative but rather on promoting all the positive.
It is also vital importance that your own website is properly optimized. This means it has the right keywords and keyword phrases in the right density, but you have high quality backlinks come out that you engage on both on page and off page optimisation come out that you are properly listed in all the directories, that you create relevant and up-to-date high-quality content, and more. As such, although SEO and reputation management or technical each other’s opposite, there are also so intrinsically related that they are almost one and the same thing.
How to Find a Reputation Management Company
Your online reputation is one of your most valuable assets but it is also one of her which you have the least control. Finding a professional reputation management company is the first step in making sure that you are protected. However, you do have to take the time to really research your options as you should not just trust anybody with something as precious as your reputation. Make sure, therefore, that a reputation management company has a positive reputation themselves.